When you analyze your company it’s easy to look at everything in its current state. What’s our biggest problem today? What’s our best...

Prioritization is a perennial challenge when building a product roadmap. How do you decide what to work on first? If you’ve put the...

There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it...

Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But there are...

Startup literature is full of ardent advice on how to measure activation, engagement and how users are interacting with your product....

There’s no escaping the fact that supporting your customers costs money, but how much money can you afford to spend while optimizing for...

The relentless march of technological improvement means that by their very nature technology businesses fail. That’s why as founders,...

Easy availability of data has fundamentally changed the game when it comes to validating business activities. But if we’re all data and...

We recently created a feature in Intercom that none of our customers were asking for – video replies. I explained why at a recent...

We’ve published a lot of articles on product management over the past two years. Rather than leave them in our archives, we’ve updated...

What gets measured gets done, no matter the cost. But there is a genuine danger in reducing product onboarding and design to an exercise...

Here’s a simple set of Yes/No questions that you can quickly answer before you add another item to your product roadmap. Saying yes to a...

And, is there really anything more fun than sitting on our high horses — granted to us by the writing gods — and picking on other people?...

And, is there really anything more fun than sitting on our high horses — granted to us by the writing gods — and picking on other people?...

With so many tools to measure, experiment, and quickly iterate through the designs of cloud software products, it’s tempting to fly by...

For Microsoft to survive the gravitational pull of enterprise irrelevance, a lot of things need to change. Starting with focus. At a...

The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence;...

Judge a company by how they treat customers, not prospects, because you’ll be a customer for a lot longer than you’ll be a lead in a...

We talked to Andy Budd about the role of design in startups, the difference between designers and stylists, and the danger of chasing...

Zappos are held up on a pedestal for a very good reason. There are very few companies who have built a brand upon amazing customer...