
As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage
How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet?...

Putting The “R” Into E-Tail: Adopt A Holistic Retail Marketing Approach
There are a few “signs of the times” that most retailers would agree on: Online sales as a percentage of total sales is growing for all...

Putting The “R” Into E-Tail: Adopt A Holistic Retail Marketing Approach
There are a few “signs of the times” that most retailers would agree on: Online sales as a percentage of total sales is growing for all...

Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend
Accordingly, today the IAB released survey data (n=2,033 US adults) collected in October about expected Black Friday weekend shopping....

Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend
Accordingly, today the IAB released survey data (n=2,033 US adults) collected in October about expected Black Friday weekend shopping....

Showrooming: An Incentive To Create Terrific O-To-O Customer Experiences
It started innocently enough. A consumer went into a brick-and-mortar retail store, found a pair of shoes she loved and was prepared to...

Showrooming: An Incentive To Create Terrific O-To-O Customer Experiences
It started innocently enough. A consumer went into a brick-and-mortar retail store, found a pair of shoes she loved and was prepared to...

The Keys To A Successful Holiday Season: Data And Retargeting
While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

The Keys To A Successful Holiday Season: Data And Retargeting
While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in...

Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in...

Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their handsets as part of shopping in stores this...

Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their handsets as part of shopping in stores this...


















