
Should Google+ Communities Be Part Of Your Social Media Strategy?
Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was...

The Importance Of Setting Up Google+ Authorship
As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with...

The Importance Of Setting Up Google+ Authorship
As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with...

The Future of Search: An Interview with Google’s Sam Sebastian
Both are important and can vary by the type of content considered. An industrial distributor may have a massive catalog of SKUs with...

The Future of Search: An Interview with Google’s Sam Sebastian
Both are important and can vary by the type of content considered. An industrial distributor may have a massive catalog of SKUs with...

3 Things to Look For when Hiring a Journalist for Content Marketing
Monetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...

3 Things to Look For when Hiring a Journalist for Content Marketing
Monetate wrote a fine post breaking down some of the lessons content marketers can learn from publishers. As he points out, “Think like a...

6 “Start-Me-Up” Tips for Novice Content Marketers
You can. In fact, you probably already are. But to help you gain the confidence you need to become a content marketing superstar, here...

6 “Start-Me-Up” Tips for Novice Content Marketers
You can. In fact, you probably already are. But to help you gain the confidence you need to become a content marketing superstar, here...

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog
Try these strategies for assessing whether your content marketing efforts are reaching the right audiences. Analyze your referral traffic...

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog
Try these strategies for assessing whether your content marketing efforts are reaching the right audiences. Analyze your referral traffic...

Everything You Need to Know about Using Title Tags in Content Marketing
Definition of title tags A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the...

Everything You Need to Know about Using Title Tags in Content Marketing
Definition of title tags A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the...

Content Quality: A Practical Approach to Content Analysis
If you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and...

Content Quality: A Practical Approach to Content Analysis
If you tell your boss or client that their web content has issues, they will want to know what kind of issues you’re talking about and...

Budgeting For “Free” Social Media And The Need To Rebalance
Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...

Budgeting For “Free” Social Media And The Need To Rebalance
Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...

The Essential Guide to Meta Descriptions That Will Get You Found Online
Meta descriptions are little snippets of text (about 155 characters) that appear in search engine results and with links shared on social...

The Essential Guide to Meta Descriptions that Will Get You Found Online
Meta descriptions are little snippets of text (about 155 characters) that appear in search engine results and with links shared on social...
























