Fahad HJan 29, 20132 min readCustom Audiences May Be Facebook’s Most Compelling Ad ProductCustom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based...
Fahad HJan 29, 20132 min readCustom Audiences May Be Facebook’s Most Compelling Ad ProductCustom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based...
Fahad HJan 22, 20131 min readBig Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Datareports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...
Fahad HJan 22, 20131 min readBig Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Datareports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...
Fahad HJul 23, 20122 min readHow Dynamic Are You?Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...
Fahad HJul 23, 20122 min readHow Dynamic Are You?Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...
Fahad HJul 16, 20124 min readLeveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting CampaignsOver the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...
Fahad HJul 16, 20124 min readLeveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting CampaignsOver the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...
Fahad HJul 3, 20125 min readROI: The Most Dysfunctional Metric In Digital MarketingOk, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...
Fahad HJul 3, 20125 min readROI: The Most Dysfunctional Metric In Digital MarketingOk, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...
Fahad HApr 10, 20124 min readSprucing Up For SpringColor took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...
Fahad HApr 10, 20124 min readSprucing Up For SpringColor took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...
Fahad HMar 12, 20124 min readThe Future of Retargeting, Remarketing and RemessagingBefore we step into the future, I need to give you a little history to explain why there are three different names for the same concept....
Fahad HMar 12, 20124 min readThe Future of Retargeting, Remarketing and RemessagingBefore we step into the future, I need to give you a little history to explain why there are three different names for the same concept....
Fahad HDec 26, 20115 min readA Look Back At 2011: We’re Wrong About DataAs we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...
Fahad HDec 26, 20115 min readA Look Back At 2011: We’re Wrong About DataAs we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...
