Custom Audiences May Be Facebook’s Most Compelling Ad Product
Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based...
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Custom Audiences May Be Facebook’s Most Compelling Ad Product
Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based...
Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data
reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...
Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data
reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...
How Dynamic Are You?
Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...
How Dynamic Are You?
Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...
Leveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting Campaigns
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...
Leveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting Campaigns
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...
ROI: The Most Dysfunctional Metric In Digital Marketing
Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...
ROI: The Most Dysfunctional Metric In Digital Marketing
Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...
Sprucing Up For Spring
Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...
Sprucing Up For Spring
Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...
The Future of Retargeting, Remarketing and Remessaging
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept....
The Future of Retargeting, Remarketing and Remessaging
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept....
A Look Back At 2011: We’re Wrong About Data
As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...
A Look Back At 2011: We’re Wrong About Data
As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...
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