Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s...

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s...

FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...

FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques;...

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques;...

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. reports eBay is following Amazon’s lead...

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. reports eBay is following Amazon’s lead...

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s...

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

Ever been creeped ou FBX ads that are displayed to users via behavioral targeting/re-targeting methods. According to AdAge, the...

Ever been creeped ou FBX ads that are displayed to users via behavioral targeting/re-targeting methods. According to AdAge, the...