While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...