
Podcast: Intercom’s go-to-market strategy
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done has...

Gaining Traction With Content Marketing: How To Build Personas
Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

Gaining Traction With Content Marketing: How To Build Personas
Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

Designing features using Job Stories
Personas and User Stories made sense when customers and product teams were far from each other. That’s no longer the case. This is a...

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

Focus on the job, not the customer
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...











