When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done has...

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand...

Personas and User Stories made sense when customers and product teams were far from each other. That’s no longer the case. This is a...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...