Fahad HNov 20, 20184 min readThe growth of video customer service and why your business needs itThe days of waiting several hours on hold to speak with a support or sales representative are now (mostly) over. The monotone “Please...
Fahad HMar 24, 20172 min readA simple improvement to product announcementsSending product announcements without considering your audience is like writing a love letter and then addressing it “to whom it may...
Fahad HJun 18, 20144 min read5 Tips For The Email Deliverability-ObsessedEmail deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether...
Fahad HJun 18, 20144 min read5 Tips For The Email Deliverability-ObsessedEmail deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether...
Fahad HJun 11, 20143 min readDigital Marketing 201: Explore Segmentation To Drive GrowthBeing able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...
Fahad HJun 11, 20143 min readDigital Marketing 201: Explore Segmentation To Drive GrowthBeing able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...
Fahad HJun 6, 20143 min readDesign futures 2: Personalization and the new product canvasWe are living through a time of rapid change which is having a fundamental impact on how we experience and design for the internet. No...
Fahad HApr 18, 20144 min read4 Tips To Survive Your Email Subscriber’s Digital Spring CleaningSpring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning...
Fahad HApr 18, 20144 min read4 Tips To Survive Your Email Subscriber’s Digital Spring CleaningSpring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning...
Fahad HMar 24, 20144 min readThe Case For Content AutomationRecently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
Fahad HMar 24, 20144 min readThe Case For Content AutomationRecently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
Fahad HFeb 6, 20142 min readStudy: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use ThemExperian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...
Fahad HFeb 6, 20142 min readStudy: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use ThemExperian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices,...
Fahad HFeb 3, 20143 min readRise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...
Fahad HFeb 3, 20143 min readRise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...
Fahad HDec 16, 20134 min readMaximizing Marketing Data: Turning Immediacy Into ImpactBusinesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue...
Fahad HDec 16, 20134 min readMaximizing Marketing Data: Turning Immediacy Into ImpactBusinesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue...
Fahad HOct 30, 20134 min readWhat Happens After The ConversionWoohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one...
Fahad HOct 30, 20134 min readWhat Happens After The ConversionWoohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one...
Fahad HAug 27, 20131 min readYahoo Updates Verticals, Injects More Native “Stream Ads” Into ContentThis morning, Yahoo announced that it had updated seven properties, making them more personalized and adding “stream ads” into the...
