Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer...

In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four...

Lots of How To content material is on the market, and on the subject of cryptocurrency, a lot of it entails wallets or trade use and...

As the saying goes, “You never get a second chance to make a good first impression.” So the obligation to make first impressions positive...

If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your...

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story? At some point you need...

Every product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you...

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the...

Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha”...

Onboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get...

Brand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great first use experience has to...

The ideal onboarding experience is an easy and frictionless path to finding value. Consumer products perfected this by building...

The prevailing view of customer support is that it’s a cost center, and that companies are always looking to lower those costs. The...

A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think...

Onboarding new employees is a hard process to do well. You might think of onboarding as something you just have to check off your list,...

Joining a new company is always hard. You know very few people, your email inbox is empty and you are lost in documentation and the new...

Talking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight of the...

It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts for...

Onboarding screencasts are the perfect way to show off your product, and set your new users up for success. The benefits will be clear as...

People arrive at a product with all kinds of different intentions, perspectives, and levels of familiarity at their disposal. We can...