Fahad HSep 17, 20196 min readPiecing it together: how to design cohesive onboardingOnboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer...
Fahad HJul 9, 20195 min readHook trial users from their first useIn 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four...
Fahad HJul 4, 20191 min readOnboarding a Merchant to Bitcoin Cash (8K)Lots of How To content material is on the market, and on the subject of cryptocurrency, a lot of it entails wallets or trade use and...
Fahad HJun 12, 20196 min readHow your user onboarding can make a great impressionAs the saying goes, “You never get a second chance to make a good first impression.” So the obligation to make first impressions positive...
Fahad HJun 11, 20196 min readHow to keep new users engaged with your welcome pageIf you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your...
Fahad HMay 13, 20199 min readA content-first approach to product onboardingKnowing your user’s story is central to a great onboarding experience – but how do you actually tell that story? At some point you need...
Fahad HMay 1, 201910 min readBuilding Product Tours: The design process behind our onboarding toolEvery product design project is a bit like climbing a hill. You ascend the hill to gain perspective on the surrounding terrain, but you...
Fahad HApr 23, 20199 min readUser onboarding strategies that work – and mistakes to avoidSimply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the...
Fahad HApr 8, 20195 min readUnderstanding your “aha” moments and putting them to workWhenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha”...
Fahad HFeb 1, 20195 min readOnboarding for business: How to help groups of users find successOnboarding a company to your product is different from onboarding an individual user. It requires many people across departments to get...
Fahad HOct 22, 20183 min readHow to retain more users with value-based onboardingBrand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great first use experience has to...
Fahad HSep 17, 20184 min read5 essential onboarding tactics for complex productsThe ideal onboarding experience is an easy and frictionless path to finding value. Consumer products perfected this by building...
Fahad HMar 28, 20184 min readDriving new revenue: how real-time support improves conversionThe prevailing view of customer support is that it’s a cost center, and that companies are always looking to lower those costs. The...
Fahad HFeb 20, 20186 min readC.A.R.E. – a simple customer onboarding frameworkA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think...
Fahad HFeb 6, 20185 min readSuccessful employee onboarding should focus on cultureOnboarding new employees is a hard process to do well. You might think of onboarding as something you just have to check off your list,...
Fahad HOct 9, 20176 min readOnboarding a product manager – do’s and don’ts in the first few weeksJoining a new company is always hard. You know very few people, your email inbox is empty and you are lost in documentation and the new...
Fahad HSep 8, 20174 min readWhat to do if your messaging becomes unmanageableTalking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight of the...
Fahad HAug 15, 20172 min readHow to create the perfect onboarding messaging campaignIt doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts for...
Fahad HJul 28, 20177 min readHow to bolster customer onboarding with videoOnboarding screencasts are the perfect way to show off your product, and set your new users up for success. The benefits will be clear as...
Fahad HMay 25, 20177 min readA bulletproof guide to improve your onboardingPeople arrive at a product with all kinds of different intentions, perspectives, and levels of familiarity at their disposal. We can...
