
New book: Intercom on Customer Engagement
The importance of engaging with your customers is arguably the biggest change that has occurred in business in the 21st century. That...

The end of “just checking in” with customers
When it comes to engaging with customers, modern messaging tools can be a blessing and a curse to relationship management teams. On the...

Send the perfect message with the five Ws
Sending high-impact, well-timed and targeted messages requires insight and laser-sharp focus on your recipients. No amount of clicks and...

What to do if your messaging becomes unmanageable
Talking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight of the...

Product principles: emoji and conversation ratings
We’ve warned before of icebergs – feature requests that seem trivial but hide a ton of developmental complexity. When we set out to help...

Crafting feature announcements that spur action
The value of a feature isn’t a product of the time or resources you put into building it. It’s about whether or not it solves a...

Learn how to nurture new signups beyond the free trial
The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will use it once and never come back....

If acquisition is easy, retention can be too
Peter Drucker once said the only purpose of a business is to make and keep a customer. For the past decade, software companies have been...

What our data says about the best time to send messages
When it comes to communicating with customers, we often focus on the right words and the right medium, but far less attention is paid to...

Cutting the cord on inappropriate customer conversations
In a frontline sales job many years ago in my college days, I was in a live chat conversation with a customer that was going really well....

Intentions matter: How to uncover the why behind customer questions
When it comes to customer support, great product knowledge and technical skills go to waste if we’re answering the wrong question....

7 reasons why messaging should mirror real conversations
Conversational UI has begun to emerge and will eventually cannibalize many app experiences. As this transition progresses, conversational...

SMS is making everything old new again
SMS has long been the whipping boy of the messaging world. Compared to the latest breed of messaging apps, SMS can appear slow, expensive...

12 steps to create a great messaging strategy
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you say,...

Conversational commerce: 3 examples to validate the hype
2016 was the year of conversational commerce. Despite the hype, it has continued on its way to becoming the next frontier for messaging...

Your customers have mastered emoji. Now it’s your turn.
At Intercom, we’re always curious about how messaging shapes the way we communicate online with customers and website visitors. We’d be...

Successful customer onboarding never stops
As your product evolves and changes over time, you’ll invest money and time in new features, big product launches and expensive release...

How to create effective push notifications
Over the past 20 years, the ways in which content has been distributed have completely changed. We’ve moved from huge portals of...

5 simple messages to engage your customers
At Intercom, we’ve worked with hundreds of our customers, helping them target messages to their customers and improve their messaging...
























