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Survey: 87 Percent Want “Do Not Track” To Elude Marketers
There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...
Survey: 87 Percent Want “Do Not Track” To Elude Marketers
There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This...
Marketers: The Busier Things Are, The Less You Should Be Testing
Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...
Marketers: The Busier Things Are, The Less You Should Be Testing
Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...
When Media Capabilities & Possibilities Outreach Day-to-Day Reality
Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential....
When Media Capabilities & Possibilities Outreach Day-to-Day Reality
Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential....
FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...
FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...
Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites
Part of this mix is third-party tools that get in the middle by letting users prevent websites from tracking their behavior. One such...
Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites
Part of this mix is third-party tools that get in the middle by letting users prevent websites from tracking their behavior. One such...
So Long, 2012: Analyzing The Evolving Mobile Landscape
As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...
So Long, 2012: Analyzing The Evolving Mobile Landscape
As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
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