Localization Of Products
Localization means adapting the services or products in such a fashion that it is ready to efficiently maintain itself in a overseas...
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A marketer’s guide to localization
Attracting users to your product is hard. It’s doubly hard if they don’t understand what you’re saying. Even if you have an incredible...
Study Reveals Brand Marketers Mostly Clueless And Inept At Localization
Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...
Study Reveals Brand Marketers Mostly Clueless And Inept At Localization
Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...
Crossing the Content Marketing Foreign Language Barrier
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
Crossing the Content Marketing Foreign Language Barrier
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Lost in Translation? An 11-Step Checklist for Localizing Content
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
3 Tips for Content Marketing in Foreign Languages
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
3 Tips for Content Marketing in Foreign Languages
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
8 Ways to Leverage Locals for Your Content Marketing Localization
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
How to Get Your Hispanic Content Strategy on Target
As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...
How to Get Your Hispanic Content Strategy on Target
As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...
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