The Ultimate Guide to Launching a Print Custom Magazine
For the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a...
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How to Use Content Marketing to Cross Sell Your Current Customers
What is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
How to Use Content Marketing to Cross Sell Your Current Customers
What is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice
Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix....
3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice
Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix....
How One Company Organizes its Corporate Blog – And Gets Every Employee Involved
In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
How One Company Organizes its Corporate Blog – And Gets Every Employee Involved
In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
How to Put Together an Editorial Calendar for Content Marketing
As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into...
How to Put Together an Editorial Calendar for Content Marketing
As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into...
The Role of PR in Content Marketing
So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact?...
The Role of PR in Content Marketing
So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact?...
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