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A future without code

“What hath God wrought?” was a message that reshaped the world as we know it. Transmitted by Samuel Morse in 1844, it was the first...

Stop focusing on the next big thing

There’s a great Twitter account that parodies dumb tech blog headlines. “Breaking: The Novelty Of Touchscreen Telephones Is Wearing Off.”...

How to predict technology flops

What do all technology flops have in common? They failed to do a job for their customers. If you are struggling to identify a job your...

In praise of beautiful advertising

News – both the written word and video – has never been more widely consumed but the traditional business model that has supported its...

Focus on the job, not the customer

Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...

To Sustain or Disrupt?

In a talk titled Reinventing IT, Prof Clay Christenson, author of The Innovators Dilemma, asks a simple question: Why do so many big...

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