
The SocialChorus Lesson: Use “Nofollow” In Native Ads, To Avoid Google Penalties
SocialChorus has learned a lesson that other native advertising players should also know. Even when you’re focused on building awareness...

FTC Discloses Small Business Complaints Against Yelp
Many small businesses continue to feel that Yelp is unfair or complain that Yelp salespeople are using strong-arm tactics to get them to...

FTC Discloses Small Business Complaints Against Yelp
Many small businesses continue to feel that Yelp is unfair or complain that Yelp salespeople are using strong-arm tactics to get them to...

Is Native Advertising Legal? Does It Matter?
I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on...

Is Native Advertising Legal? Does It Matter?
I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on...

FTC: Native Ads “May Be Illegal” In Some Cases
quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...

FTC: Native Ads “May Be Illegal” In Some Cases
quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...

FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...

FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
There are also private initiatives that are seemingly deadlocked, including the WC3’s effort to come to agreement on Do Not Track. This...

More Antritrust Pain For Google: FTC To Probe Display Ads Biz
Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off...

More Antritrust Pain For Google: FTC To Probe Display Ads Biz
Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off...

FTC: If Your Tweet Is Sponsored You Must Disclose It
this month the FTC updated its online advertising disclosure rules. They’re intended to protect the public from online promotions that...

FTC: If Your Tweet Is Sponsored You Must Disclose It
this month the FTC updated its online advertising disclosure rules. They’re intended to protect the public from online promotions that...

FTC Updates “.Com Disclosure” Online Ad Guidelines
updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The...

FTC Updates “.Com Disclosure” Online Ad Guidelines
updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The...

Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together
AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to...

Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together
AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to...

Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims
The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that Clickbooth’s affiliate...

Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims
The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that Clickbooth’s affiliate...
























