Fahad HFeb 27, 20144 min readDigital Ad Spend Quickly Shifting To Mobile: Are You Ready?Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
Fahad HFeb 27, 20144 min readDigital Ad Spend Quickly Shifting To Mobile: Are You Ready?Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
Fahad HDec 9, 20138 min read5 Ways To Evaluate The Quality Of Audience DataThe fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...
Fahad HDec 9, 20138 min read5 Ways To Evaluate The Quality Of Audience DataThe fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...