Fahad HJun 18, 20143 min readHow BCSocial increased engagement with IntercomFinding the right tone for your customer communications can be tough. A/B testing messages in Intercom lets you quickly see what messages...
Fahad HApr 29, 20142 min readDesktop Still Trounces Mobile For Content Sharing And EngagementIt’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...
Fahad HApr 29, 20142 min readDesktop Still Trounces Mobile For Content Sharing And EngagementIt’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...
Fahad HMar 24, 20144 min readThe Case For Content AutomationRecently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
Fahad HMar 24, 20144 min readThe Case For Content AutomationRecently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
Fahad HMar 21, 20144 min read10 Ways To Squeeze More From Your Interactive Marketing BudgetAs marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an...
Fahad HMar 21, 20144 min read10 Ways To Squeeze More From Your Interactive Marketing BudgetAs marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an...
Fahad HFeb 28, 20146 min readGrabbing Attention Vs. Getting People To Care About Your ContentA Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...
Fahad HFeb 28, 20146 min readGrabbing Attention Vs. Getting People To Care About Your ContentA Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...
Fahad HFeb 17, 20142 min readThe Less You Read, The More You Share?As users continue to share more and more content, a lingering question remains — how much of it is fully read and vetted? According to...
Fahad HFeb 17, 20142 min readThe Less You Read, The More You Share?As users continue to share more and more content, a lingering question remains — how much of it is fully read and vetted? According to...
Fahad HAug 15, 20131 min readYour Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...
Fahad HAug 15, 20131 min readYour Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...
Fahad HAug 7, 20135 min readHow To Use Visitor Engagement Insights To Improve ConversionsOne of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
Fahad HAug 7, 20135 min readHow To Use Visitor Engagement Insights To Improve ConversionsOne of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
Fahad HAug 6, 20136 min read4 Things About Social Media I Learned The Hard WayOver the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a...
Fahad HAug 6, 20136 min read4 Things About Social Media I Learned The Hard WayOver the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a...
Fahad HJul 5, 20133 min readUser Engagement in the First 30 DaysWhat happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers...
Fahad HMay 13, 20131 min readReport: Brands Continue To Overlook & Neglect Google+ PagesWhile Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from...
Fahad HMay 13, 20131 min readReport: Brands Continue To Overlook & Neglect Google+ PagesWhile Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from...
