The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an...

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns —...

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now...

Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...

Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the...

That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...

That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...

On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...

On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...

Image via Shutterstock The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the...

Image via Shutterstock The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the...

attacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil...

attacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil...

The last significant innovation in email came 8 years ago with Gmail which introduced conversation threading, gigabyte storage, speed,...