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Measuring Viral Distribution

Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality. Let’s look at how to...

Designing for Viral Distribution

At some point every product owner ponders how to make it go viral, as a thought experiment if nothing more. The opportunities to create...

Understanding distribution & conversion

The world of web analytics is full of ‘golden rules’ about dated metrics like bounce rate, time on site, pages per visit and many more....

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