Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current...

What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current...

As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital...

As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital...

The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing...

The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing...

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their...

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their...

I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over...

I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...