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The User-Centric Delight Audit for SaaS

What makes people love your product so much that they want to spread the word about it? Is it clever marketing? No. You can have the best...

Real customer delight isn’t over the top

When it comes to customer support, focus on the fundamentals, not the flash, to build a solid product with a loyal customer base. You’d...

Sustainable advantages for startups

In Gimmicks and Patterns I wrote that new features either become table stakes, or are dismissed as being gimmicky. As some readers noted,...

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