One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This...
This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This...
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...