Product demos can be a great marketing tool when they focus on giving the attendees a fantastic experience. Customers should leave a...

Gathering useful timely feedback from customers can be a long process. Intercom makes it faster and easier than ever before but just...

The world of web analytics is full of ‘golden rules’ about dated metrics like bounce rate, time on site, pages per visit and many more....

I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue...

There are 3 types of data that every product manager or application owner should have easy access to: User Activity, Product Usage, and...

It’s crucial for start-ups to know who uses their application and how. One of our goals with Intercom has been to surface this...

Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...

Karl arrives late into work. There’s no starting time or closing time, his store is always open. Like Rick, Karl sells CDs, but that is...