As your startup grows and starts to gain traction suddenly everyone has opinions about your product. You will drown in them. But where do...

The definition of an “engaged user” varies from product to product. For a to-do app an engaged user should be logging in every day to add...

Building a successful product means getting good at saying no. But exactly how do you say it? When you’re on the front line, representing...

Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re on the receiving...

The first wave of the internet was deeply impersonal. It enabled immediacy, scale, and access. But anonymity ruled – it made...

Marketing works best when it connects your customer’s description of their problem with your product. But not all your customers...

Most product feedback is categorized by what was said, and occasionally who said it. But there’s more to it than that. When and where it...

We recently wrote about scaling a product team and we’re keen to share more of how we work. In that spirit here’s how we use Intercom to...

When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done has...

Ask any product manager and they will tell you that seeing and talking to their users is critical to success. Yet few walk the walk and...

Marketing people worry developers can be a tough audience to communicate with, but that doesn’t have to be the case. For us at Pusher...

Remember a time, in the not too distant past, when people bought software without trying it first? It’s a time that is remembered fondly...

A poorly timed message is about as powerful as a badly timed punchline. Timing is of the essence. Using Events in Intercom, you can now...

The gif is the cockroach of file formats. Every time we think it should die it re-appears with a new use case. In Intercom we create GIFs...

Much has already been said about the importance of getting users, and about converting and retaining them. However, most of the time,...

The most effective messages we see in Intercom either educate or persuade customers. Let’s talk about why they work. If you want users to...

Sometimes your customers know that you provide a feature they want, but for some reason, they don’t use it. Why does that happen? It’s a...

To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers...