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How do you say no to customers?

Building a successful product means getting good at saying no. But exactly how do you say it? When you’re on the front line, representing...

How people buy your product

Marketing works best when it connects your customer’s description of their problem with your product. But not all your customers...

The blind product manager

Ask any product manager and they will tell you that seeing and talking to their users is critical to success. Yet few walk the walk and...

Show, don’t tell, with GIFs

The gif is the cockroach of file formats. Every time we think it should die it re-appears with a new use case. In Intercom we create GIFs...

Overcoming customer inertia

To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers...

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