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Empathy: the key to better support content

As your business grows and scales, it’s easy to lose touch with the problems your customers are experiencing, even the reasons you...

5 messages for every onboarding campaign

Most of the writing on onboarding focuses exclusively on what’s happening on the interface. Advice on modals, tooltips, and gestures is...

Word of mouth

Word of mouth is the first traffic source. You can’t put a price on its value, and it sure as hell isn’t free. You’ll only get word of...

2015 on Inside Intercom

Continuing a tradition we started last year, we decided we’d head into the holiday period with a look back at some of the highlights of...

Seven properties of effective messages

The messages you send to customers need to work hard and work fast if they’re to engage with any real purpose. Attention is fleeting,...

Write books worth reading

They say everyone has at least one book in them. That might be true but the problem is getting it out and sharing it with the world. At...

How to sunset a feature

If you’re not making mistakes then you’re not making anything. Some features will be a win from day one, some need a few tweaks, some...

Emoji and stickers are just the beginning

Emoji, stickers and much more will spread through all aspects of our digital lives as they support complex human communication needs that...

Don’t be the last to know

“Have you ever been the last to know something in your company?” As the CEO of Know Your Company, an employee communication software...

2014 on Inside Intercom

This is our 89th post of 2014, so we thought it’d be fun to look back at some of the more interesting articles we published, both by the...

It’s not personal when it’s broken

At Intercom, we’re on a mission to make web and mobile business personal. Error pages, timeouts and slow responses are the opposite of...

Designing our new blog

Earlier this year we began investing in our blog, by hiring a full time editor and deliberately increasing our publishing frequency....

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