Fahad HMar 26, 20194 min readWhy your customers’ second invoice is so importantIn the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of...
Fahad HFeb 18, 20197 min readProduct engagement: the most important metric you aren’t tracking for your SaaS businessIf you have followed us over at Sherlock, you will likely have heard us say many times that product engagement is the lifeblood of any...
Fahad HJan 24, 20192 min readRetention is a lesson in proactivityPrevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. When...
Fahad HOct 5, 20188 min readCustomer retention strategies: 5 best practices & 6 strategies for low churnCustomer retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave...
Fahad HMar 20, 20182 min readReduce your churn with a retention messaging strategyA successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The...
Fahad HAug 10, 20175 min readHarvesting the low hanging fruit of user onboardingStartups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost per...
Fahad HJul 14, 20174 min readYou are not in the bridge building businessBad product decisions come with the label “just this once, just for that customer.” Building one-off workarounds or features for...
Fahad HJun 7, 20175 min readIf acquisition is easy, retention can be tooPeter Drucker once said the only purpose of a business is to make and keep a customer. For the past decade, software companies have been...
Fahad HNov 30, 20166 min readReduce churn by re-engaging your customersChurn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re on the receiving...
Fahad HOct 10, 20144 min readHow Put.io reduced churn by 14%What happens when the sh*t hits the fan? Your company gets hacked, your users’ data “disappears”, your service is disrupted at the wrong...
Fahad HJul 15, 20144 min readRetain your customers by talking to a humanMarketing people worry developers can be a tough audience to communicate with, but that doesn’t have to be the case. For us at Pusher...
Fahad HJul 4, 20145 min readHow to overcome the startup growth plateauEvery startup hits a plateau at some point. At CloudSponge, we hit ours after four years, when we noticed our growth and churn began to...
Fahad HDec 19, 20135 min readHow Mention Increased Activation Rate by 50%Much has already been said about the importance of getting users, and about converting and retaining them. However, most of the time,...
