In the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of...

If you have followed us over at Sherlock, you will likely have heard us say many times that product engagement is the lifeblood of any...

Prevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. When...

Customer retention is the silent killer of SaaS businesses today. People get curious, kick the tires, shrug their shoulders and leave...

A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The...

Startups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost per...

Bad product decisions come with the label “just this once, just for that customer.” Building one-off workarounds or features for...

Peter Drucker once said the only purpose of a business is to make and keep a customer. For the past decade, software companies have been...

Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re on the receiving...

What happens when the sh*t hits the fan? Your company gets hacked, your users’ data “disappears”, your service is disrupted at the wrong...

Marketing people worry developers can be a tough audience to communicate with, but that doesn’t have to be the case. For us at Pusher...

Every startup hits a plateau at some point. At CloudSponge, we hit ours after four years, when we noticed our growth and churn began to...

Much has already been said about the importance of getting users, and about converting and retaining them. However, most of the time,...