top of page

To bot, or not to bot?

The challenge with automation is knowing when you’ve gone too far, when you’ve automated to the point of ruining the very thing you...

Naming a new product? Start with the job.

Any word can be powerful, but names are transformative. A good product name gives that product a certain shape — for the team designing...

Designing half of a conversation

Bot design is at a fork in the road. It keeps circling back to the same issues, like a chatbot that keeps saying “I didn’t quite get...

Bot names – what should you name yours?

Every year in design circles, there’s a buzzword. This year, the buzzword is without question bots. And as with anything we build, we...

Rethinking customer support automation

In most cases, customers get in touch with businesses because they have a question they need answered, or a problem they need fixed. But...

Principles of bot design

Despite plenty of excitement it’s still unclear how conversational UIs can be made to work in a practical sense. But opinionated design...

bottom of page