Fahad HJun 18, 20143 min readOne Tech Stack To Rule Them All: Potential Programmatic PitfallsAgencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Fahad HJun 18, 20143 min readOne Tech Stack To Rule Them All: Potential Programmatic PitfallsAgencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Fahad HMay 22, 20144 min readNew Display Research: State Of The Industry Retargeting Report #4The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
Fahad HMay 22, 20144 min readNew Display Research: State Of The Industry Retargeting Report #4The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
Fahad HMay 8, 20143 min readUnderstanding Live Intent Data: Lifting The Veil Over Marketers’ EyesIn last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
Fahad HMay 8, 20143 min readUnderstanding Live Intent Data: Lifting The Veil Over Marketers’ EyesIn last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
Fahad HMar 26, 20144 min read“Real Time” in Display Advertising Doesn’t Really Mean Real TimeA lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
Fahad HMar 26, 20144 min read“Real Time” in Display Advertising Doesn’t Really Mean Real TimeA lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
Fahad HFeb 28, 20146 min readWTF Is Tag Management? Do You Really Know, Or Just Think You Do?In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
Fahad HFeb 28, 20146 min readWTF Is Tag Management? Do You Really Know, Or Just Think You Do?In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
Fahad HNov 6, 20135 min readNew Research: The Retargeting Barometer, 3rd EditionThe results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
Fahad HNov 6, 20135 min readNew Research: The Retargeting Barometer, 3rd EditionThe results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HSep 11, 20133 min readWhy There’s More To DMPs Than You Ever Thought!Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Fahad HSep 11, 20133 min readWhy There’s More To DMPs Than You Ever Thought!Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Fahad HAug 14, 20134 min read3 Essential Secrets To Becoming A Programmatic-Savvy CMOIt’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
Fahad HAug 14, 20134 min read3 Essential Secrets To Becoming A Programmatic-Savvy CMOIt’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
Fahad HJul 17, 20135 min readThe Real State Of Programmatic MarketingClearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
Fahad HJul 17, 20135 min readThe Real State Of Programmatic MarketingClearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
