One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
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One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
New Display Research: State Of The Industry Retargeting Report #4
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes
In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...
“Real Time” in Display Advertising Doesn’t Really Mean Real Time
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
“Real Time” in Display Advertising Doesn’t Really Mean Real Time
A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...
New Research: The Retargeting Barometer, 3rd Edition
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
New Research: The Retargeting Barometer, 3rd Edition
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Why There’s More To DMPs Than You Ever Thought!
Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Why There’s More To DMPs Than You Ever Thought!
Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
3 Essential Secrets To Becoming A Programmatic-Savvy CMO
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
3 Essential Secrets To Becoming A Programmatic-Savvy CMO
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...
The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
The Real State Of Programmatic Marketing
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...
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