Fahad HApr 20, 20114 min readHow to Find Content Ideas in Demographic DataYou’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
Fahad HMar 31, 20114 min readHow Do Your Buyers Consume Content? Ask These 20 QuestionsGreat content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Fahad HMar 31, 20114 min readHow Do Your Buyers Consume Content? Ask These 20 QuestionsGreat content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
Fahad HMar 25, 20113 min readA Content Marketing Lesson From the Study of Spaghetti SauceSometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
Fahad HMar 25, 20113 min readA Content Marketing Lesson From the Study of Spaghetti SauceSometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
