How to Find Content Ideas in Demographic Data
You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought...
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How Do Your Buyers Consume Content? Ask These 20 Questions
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
How Do Your Buyers Consume Content? Ask These 20 Questions
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. Sounds simple in theory,...
A Content Marketing Lesson From the Study of Spaghetti Sauce
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
A Content Marketing Lesson From the Study of Spaghetti Sauce
Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi. That is,...
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