How To Organize Resources To Unlock The True Power Of Distributed Data
Over the past couple years, it’s become clear that ad marketing and media folks are more readily identifying themselves as data-driven...
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How To Organize Resources To Unlock The True Power Of Distributed Data
Over the past couple years, it’s become clear that ad marketing and media folks are more readily identifying themselves as data-driven...
Seize The Social Media Day With Ownable Moments
Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...
Seize The Social Media Day With Ownable Moments
Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...
Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully
@sunvalley since 2010, Barshack received an email from Twitter last year notifying him that a report had been filed declaring he was...
Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the...
Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the...
What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff
recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers....
What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff
recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers....
Content Marketing Beyond “Create It Yourself”
One of the biggest buzz-phrases of the past year or so has undoubtedly been Content Marketing. It’s the perfect piece of jargon: it’s...
Content Marketing Beyond “Create It Yourself”
One of the biggest buzz-phrases of the past year or so has undoubtedly been Content Marketing. It’s the perfect piece of jargon: it’s...
Creative advertisements
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past them....
The Worthless Battle Between Direct Response And Branding
And with those few words, I felt dumb. For more than a decade I had focused on “direct response” digital campaigns, and with that one...
The Worthless Battle Between Direct Response And Branding
And with those few words, I felt dumb. For more than a decade I had focused on “direct response” digital campaigns, and with that one...
What’s in a Name?
Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be...
Everything You Need to Know about Using Title Tags in Content Marketing
Definition of title tags A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the...
Everything You Need to Know about Using Title Tags in Content Marketing
Definition of title tags A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the...
How to Develop an Internal Content Marketing Plan by Leveraging Intranets
Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
How to Develop an Internal Content Marketing Plan by Leveraging Intranets
Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers
What’s fascinating about Coca-Cola’s foray into content marketing isn’t just that a beverage producer has recognized the value of using...
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