Making your website an accurate representation of your brand
With forty percent of the world’s population having access to the internet, a web presence is a must for any modern business. However,...
With forty percent of the world’s population having access to the internet, a web presence is a must for any modern business. However,...
Although returning customers may account for only 20 percent of the people your company serves, Forbes reports that this 20 percent...
Although returning customers may account for only 20 percent of the people your company serves, Forbes reports that this 20 percent...
Your brand is the hallmark of your business. It lets customers know what your business values and what it delivers—it creates a...
Your brand is the hallmark of your business. It lets customers know what your business values and what it delivers—it creates a...
How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...
How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...
How do you think of your audience? Hopefully, you think of them in a generally positive way, otherwise you wouldn’t own or work for a...
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s...
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s...
It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...
It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally...
Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media...
Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media...
Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...
Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily...
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily...
You may recall that we already reported on unaided brand recognition, where we asked Marketing Land readers to identify — without any...