Fahad HSep 16, 20103 min readHow to Choose a CMS for Content Marketing: Don’t Hammer with a ScrewdriverMy college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with...
Fahad HSep 16, 20103 min readHow to Choose a CMS for Content Marketing: Don’t Hammer with a ScrewdriverMy college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with...
Fahad HSep 15, 20102 min read2010 B2B Content Marketing Benchmarks, Budgets and TrendsHave you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
Fahad HSep 15, 20102 min read2010 B2B Content Marketing Benchmarks, Budgets and TrendsHave you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
Fahad HSep 9, 20104 min read20 Clues to Find the B2B Content Your Audience Really WantsShhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that...
Fahad HSep 9, 20104 min read20 Clues to Find the B2B Content Your Audience Really WantsShhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that...
Fahad HSep 6, 20104 min read7 Questions to Ask Before Adding a Blog to the Marketing MixLast week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog?...
Fahad HSep 6, 20104 min read7 Questions to Ask Before Adding a Blog to the Marketing MixLast week I was talking with a couple of corporate B2B marketers, and the question of blogging came up: do they plan to have a blog?...
Fahad HAug 27, 20103 min readHow to Outsource Audience-Focused Story IdeasNo one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story...
Fahad HAug 27, 20103 min readHow to Outsource Audience-Focused Story IdeasNo one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HAug 23, 20104 min readContent Marketing Group Therapy: What Suggestions Do You Have for This eNewsletter?Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content...
Fahad HAug 23, 20104 min readContent Marketing Group Therapy: What Suggestions Do You Have for This eNewsletter?Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content...
Fahad HAug 20, 20105 min read10 Ways to Find Your Perfect SEO CopywriterSo, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half...
Fahad HAug 20, 20105 min read10 Ways to Find Your Perfect SEO CopywriterSo, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half...
Fahad HAug 19, 20104 min readHow One Company Organizes its Corporate Blog – And Gets Every Employee InvolvedIn my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
Fahad HAug 19, 20104 min readHow One Company Organizes its Corporate Blog – And Gets Every Employee InvolvedIn my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
Fahad HAug 18, 20103 min readChecklist: The 4 Key Qualities of Effective ContentOver the last few years there have been some excellent examples of content marketing that have helped brands position themselves as...
Fahad HAug 18, 20103 min readChecklist: The 4 Key Qualities of Effective ContentOver the last few years there have been some excellent examples of content marketing that have helped brands position themselves as...
