Fahad HNov 26, 20123 min read2012: The Year Of Ad TargetingWhile 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...
Fahad HJul 3, 20125 min readROI: The Most Dysfunctional Metric In Digital MarketingOk, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...
Fahad HJul 3, 20125 min readROI: The Most Dysfunctional Metric In Digital MarketingOk, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...