For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

Your company makes money by scaling what you do and limiting the costs associated with whatever you provide. With any product or service,...

Your company makes money by scaling what you do and limiting the costs associated with whatever you provide. With any product or service,...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make...

As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make...

According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. “If your page is...

According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. “If your page is...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how...

Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how...