Fahad HNov 20, 20121 min readTracking Off The Book: Conversion Measurement Comes To FacebookO advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work...
Fahad HNov 20, 20121 min readTracking Off The Book: Conversion Measurement Comes To FacebookO advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work...
Fahad HMar 26, 20121 min readWhat’s in a Name?Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be...
Fahad HMar 23, 20125 min readChinese Gloves and Total Addressable MarketsThe total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see zeroes. If...
Fahad HFeb 6, 20122 min readWhat Can a Super Bowl Ad Buy You in Content Marketing?For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...
Fahad HFeb 6, 20122 min readWhat Can a Super Bowl Ad Buy You in Content Marketing?For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...