
Study: Marketers’ Roles Are Changing. What They Need To Succeed
Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting...

Study: Marketers’ Roles Are Changing. What They Need To Succeed
Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting...

Adobe Report: Facebook’s Ad Business Is Showing Continued Growth
The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report....

Adobe Report: Facebook’s Ad Business Is Showing Continued Growth
The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report....

10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit
Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe Today’s keynote session at the Adobe Digital Marketing Summit...

10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit
Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe Today’s keynote session at the Adobe Digital Marketing Summit...

Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology
Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology
Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Stud
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...

How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Stud
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...

Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More
“The focus this year has been on how to help marketers put data to work, ” explained Bill Ingram, vice president of Adobe Analytics and...

Adobe Analytics Update Aims To Help Marketers Act Faster With Real-Time Visualizations And More
“The focus this year has been on how to help marketers put data to work, ” explained Bill Ingram, vice president of Adobe Analytics and...

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing
The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures...

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing
The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures...

Adobe Target Overhaul Aims To Simplify Web And Mobile Testing Efforts
The update supports touch for use on mobile devices. In the new workflow, marketers are taken step-by-step through the audience targeting...

Adobe Target Overhaul Aims To Simplify Web And Mobile Testing Efforts
The update supports touch for use on mobile devices. In the new workflow, marketers are taken step-by-step through the audience targeting...

The Analytics Platform Wars & What They Mean To A CMO
“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one...























