Designing software based on a checklist of screens can blind designers to the overall customer experience. To understand any individual...

40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...

I remember daydreaming in the boardroom of a renowned university in Ireland while pretending to listen to a group of stakeholders argue...

The goal of preparing wireframes is to solve design challenges regarding layout, and priority. This is usually done in wireframes through...

Today we launched automated emails in Intercom. A feature that evokes the old Spider-Man quote: “With great power comes great...

Grandma’s rule has a common meaning across countries & cultures. At a simple level it’s usually understood as “eat your carrots, then you...

Launching an app with distinctive interface features can work out incredibly well. Path did this last week and has reaped the rewards of...

A dashboard is a single screen showing the status of an application. At a glance you should see what’s going well and what areas are...