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Fahad H
Jul 10, 20193 min read
Selecting the Right Contract Research Organisation in Clinical Trials
Clinical analysis is extraordinarily invaluable and a necessary a part of investigating new therapies and bringing them to the market....
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Fahad H
Jul 9, 20195 min read
Hook trial users from their first use
In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four...
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Fahad H
Oct 19, 20128 min read
Designing first run experiences to delight users
40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...
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Fahad H
Dec 19, 20114 min read
5 ways to improve the app store for customers
As the music companies found out, distribution is about ease of use. Actions that make products harder to buy and consume ultimately hurt...
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