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Making things people want

The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems...

Startup marketing: strategies for year one

The most important tasks for any early stage startup are to write code and talk to users. When we started Intercom the latter was my job....

Design leadership as a subversive activity

Design management can be a strange beast. On the one hand, you work your butt off to stack your team with the most creative, curious and...

Move fast and optimize for the long term

As a student of engineering you’re incentivized to write a lot and to read a lot. You’re expected to solve many well understood,...

Please apply

A lot of people are surprised when I tell them that I had imposter syndrome at Intercom. I’d spent the previous 7 years at Google and...

Trajectory matters more than state

When you analyze your company it’s easy to look at everything in its current state. What’s our biggest problem today? What’s our best...

The hidden costs of indecision

One of the most expensive parts of running a startup isn’t the new feature you shipped that nobody used or the marketing experiment you...

New book: Intercom on Starting Up

We’ve just released a new book, Intercom on Starting Up. With the insane volume of startup literature already out there writing this book...

What’s the story with your product?

The difference between writing a joke and writing a story is the same as the difference between creating a product and creating a...

Picking a pricing strategy for your product

Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But there are...

How to hire a great customer support rep

No matter how great the product, poor support guarantees a bad experience. As the face of your company, your support team is on the front...

Your product is already obsolete

The relentless march of technological improvement means that by their very nature technology businesses fail. That’s why as founders,...

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