The User-Centric Delight Audit for SaaS
What makes people love your product so much that they want to spread the word about it? Is it clever marketing? No. You can have the best...
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Why SaaS growth isn’t just about acquiring new customers
Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I...
9 essential sales steps you need to grow your SaaS startup
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the...
Tune up your SaaS sales pitch with a focus on clarity
For salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is...
Don’t forget the service in SaaS: how your sales team can provide world-class service
Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal...
What we shipped: 7 new features to help you automate, streamline and customize your Messenger
At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to...
How to master competitive selling in a crowded marketplace
The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a...
How to master your sales handover
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next....
SaaS marketing 101: marketing for growth and survival
There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see...
Prioritizing product announcements in a SaaS world
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard the...
Price for value, not cost
Knowing what to charge for your startup’s product is hard, but you should always price for the value it creates for your customers, not...
The value of salespeople who don’t just sell
The typical salesperson is more focused on prospecting new clients than driving value for existing customers. By passing off clients...
How to build and structure your sales team
The traditional SaaS sales team structure is built on outbound sales — an approach that requires salespeople to pursue leads that are...
23 SaaS metrics for fundraising + optimization
Fundraising can be a distracting period for a company. The CEO and the finance/analytics team particularly feel the weight of this burden...
Using Intercom to take a SaaS business global
When you launch a start up you want to go global and reach as many international markets as possible. But bridging the gulf between the...
A closer look at SaaS valuations
Tech investors love SaaS companies, and 2013 was a phenomenal year for the valuations of public companies in the sector. As the year...
The right type of revenue
Don’t confuse consulting revenue, one-time deals, or charity donations with actual recurring monthly product revenue. They’re very...
Designing first run experiences to delight users
40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...
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