Fahad HAug 27, 201917 min readThe User-Centric Delight Audit for SaaSWhat makes people love your product so much that they want to spread the word about it? Is it clever marketing? No. You can have the best...
Fahad HFeb 12, 20191 min readWhy SaaS growth isn’t just about acquiring new customersUnless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I...
Fahad HNov 20, 20189 min read9 essential sales steps you need to grow your SaaS startupIn the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the...
Fahad HNov 19, 20184 min readTune up your SaaS sales pitch with a focus on clarityFor salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is...
Fahad HJun 28, 20185 min readDon’t forget the service in SaaS: how your sales team can provide world-class serviceToo many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal...
Fahad HJun 12, 20183 min readWhat we shipped: 7 new features to help you automate, streamline and customize your MessengerAt Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to...
Fahad HApr 9, 20184 min readHow to master competitive selling in a crowded marketplaceThe SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a...
Fahad HFeb 27, 20187 min readHow to master your sales handoverIn a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next....
Fahad HFeb 12, 20185 min readSaaS marketing 101: marketing for growth and survivalThere’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see...
Fahad HSep 21, 20165 min readPrioritizing product announcements in a SaaS worldWhen everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard the...
Fahad HJun 20, 20162 min readPrice for value, not costKnowing what to charge for your startup’s product is hard, but you should always price for the value it creates for your customers, not...
Fahad HMar 2, 20164 min readThe value of salespeople who don’t just sellThe typical salesperson is more focused on prospecting new clients than driving value for existing customers. By passing off clients...
Fahad HSep 15, 20154 min readHow to build and structure your sales teamThe traditional SaaS sales team structure is built on outbound sales — an approach that requires salespeople to pursue leads that are...
Fahad HMar 16, 20159 min read23 SaaS metrics for fundraising + optimizationFundraising can be a distracting period for a company. The CEO and the finance/analytics team particularly feel the weight of this burden...
Fahad HSep 5, 20143 min readUsing Intercom to take a SaaS business globalWhen you launch a start up you want to go global and reach as many international markets as possible. But bridging the gulf between the...
Fahad HJul 18, 20144 min readA closer look at SaaS valuationsTech investors love SaaS companies, and 2013 was a phenomenal year for the valuations of public companies in the sector. As the year...
Fahad HOct 21, 20132 min readThe right type of revenueDon’t confuse consulting revenue, one-time deals, or charity donations with actual recurring monthly product revenue. They’re very...
Fahad HOct 19, 20128 min readDesigning first run experiences to delight users40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. What follows is a...
