Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...

If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...

If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...