Fahad HFeb 10, 20141 min readBeyond SEM: When You’ve Maxed Your Search Ads, What’s Next?Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...
Fahad HJul 31, 20135 min readAdvertising Has a Banking-Industry-Size Fraud ProblemLocal advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...
Fahad HJul 31, 20135 min readAdvertising Has a Banking-Industry-Size Fraud ProblemLocal advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...
Fahad HJul 15, 20133 min readThe Most Important KPI For A Performance MarketerMany performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...
Fahad HJul 15, 20133 min readThe Most Important KPI For A Performance MarketerMany performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...
Fahad HJul 2, 20134 min readIs The Art Of Paid Search Marketing Dead?If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...
Fahad HJul 2, 20134 min readIs The Art Of Paid Search Marketing Dead?If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...
Fahad HMay 31, 20133 min readThe Changing Definition of Inbound Marketing: Why SEOs & SEMs Should CareThere’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...
Fahad HMay 31, 20133 min readThe Changing Definition of Inbound Marketing: Why SEOs & SEMs Should CareThere’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...
