predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...

iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...