In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...

As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...