Fahad HMar 28, 20176 min readHeader bidding: What marketers need to knowIn previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
Fahad HMar 28, 20176 min readHeader bidding: What marketers need to knowIn previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
Fahad HJul 27, 20156 min readNavigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...
Fahad HJul 27, 20156 min readNavigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...
Fahad HMay 25, 20157 min readNavigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...
Fahad HMay 25, 20157 min readNavigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a...
Fahad HOct 13, 20144 min readWhy Every Marketer Should Leverage RetargetingWebsite visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....
Fahad HOct 13, 20144 min readWhy Every Marketer Should Leverage RetargetingWebsite visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....
Fahad HAug 18, 20144 min readHow Hyperlocal Mobile Advertising Changes EverythingOne of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...
Fahad HAug 18, 20144 min readHow Hyperlocal Mobile Advertising Changes EverythingOne of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...
Fahad HApr 21, 20143 min readProgrammatic & Native: How Content & Data-Driven Marketing Can Co-ExistAdvertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...
Fahad HApr 21, 20143 min readProgrammatic & Native: How Content & Data-Driven Marketing Can Co-ExistAdvertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...
Fahad HMar 26, 20144 min read“Real Time” in Display Advertising Doesn’t Really Mean Real TimeA lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
Fahad HMar 26, 20144 min read“Real Time” in Display Advertising Doesn’t Really Mean Real TimeA lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...
Fahad HDec 30, 20132 min readProgrammatic Dominates Our Top 10 Display Advertising Columns For 2013What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...
Fahad HDec 30, 20132 min readProgrammatic Dominates Our Top 10 Display Advertising Columns For 2013What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...
Fahad HDec 9, 20138 min read5 Ways To Evaluate The Quality Of Audience DataThe fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...
Fahad HDec 9, 20138 min read5 Ways To Evaluate The Quality Of Audience DataThe fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...
Fahad HDec 5, 20131 min read10 Things RTB Buyers Can Learn From SEM VeteransAs a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...
Fahad HDec 5, 20131 min read10 Things RTB Buyers Can Learn From SEM VeteransAs a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...
