Fahad HJan 4, 20113 min readLEGO Club Magazine & the Power of PrintA few months ago I wrote a post on why print would come back in 2011.  Truth is, it never left. Case in point. A few weeks ago my two...
Fahad HNov 12, 20103 min readHow a Print Strategy Could Save the World: A Case StudyRecently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an...
Fahad HNov 12, 20103 min readHow a Print Strategy Could Save the World: A Case StudyRecently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an...
Fahad HSep 15, 20102 min read2010 B2B Content Marketing Benchmarks, Budgets and TrendsHave you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
Fahad HSep 15, 20102 min read2010 B2B Content Marketing Benchmarks, Budgets and TrendsHave you ever wondered: How many tactics B2B marketers use in their content marketing efforts? Which tactics are most popular? What...
Fahad HSep 3, 20105 min readThe Ultimate Guide to Launching a Print Custom MagazineFor the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a...
Fahad HSep 3, 20105 min readThe Ultimate Guide to Launching a Print Custom MagazineFor the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HAug 25, 20104 min readMake Your Content Do Double Duty When Writing to Multiple AudiencesAs a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your...
Fahad HJul 23, 20103 min readHow to Get Your Hispanic Content Strategy on TargetAs part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...
Fahad HJul 23, 20103 min readHow to Get Your Hispanic Content Strategy on TargetAs part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...
Fahad HJul 19, 20103 min readThree Ways to Screw Up a Good ArticleIn the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds...
Fahad HJul 19, 20103 min readThree Ways to Screw Up a Good ArticleIn the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds...
Fahad HJun 29, 20104 min readHow To Effectively Manage the Content Marketing ProcessOne of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process....
Fahad HJun 29, 20104 min readHow To Effectively Manage the Content Marketing ProcessOne of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process....
Fahad HJun 15, 20103 min readHow to Create a Custom Magazine Cover that RocksThough it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about...
Fahad HJun 15, 20103 min readHow to Create a Custom Magazine Cover that RocksThough it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about...
