Localization Of Products
Localization means adapting the services or products in such a fashion that it is ready to efficiently maintain itself in a overseas...
Localization means adapting the services or products in such a fashion that it is ready to efficiently maintain itself in a overseas...
Attracting users to your product is hard. It’s doubly hard if they don’t understand what you’re saying. Even if you have an incredible...
Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...
Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that...
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and...
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50...
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions...
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a...
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use...
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized...
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing...
As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...
As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex...