Fahad HSep 3, 20105 min readThe Ultimate Guide to Launching a Print Custom MagazineFor the past three years, social media has taken center stage for corporate marketers. In talking with many senior marketers, there was a...
Fahad HSep 2, 20103 min readHow to Use Content Marketing to Cross Sell Your Current CustomersWhat is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
Fahad HSep 2, 20103 min readHow to Use Content Marketing to Cross Sell Your Current CustomersWhat is it up to now? Ten times more expensive to generate a new customer than to keep an existing one? 50 times? 100 times? Regardless...
Fahad HAug 24, 20103 min read3 Critical Questions to Answer Before Building a Corporate Content Marketing PracticeContent marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix....
Fahad HAug 24, 20103 min read3 Critical Questions to Answer Before Building a Corporate Content Marketing PracticeContent marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix....
Fahad HAug 19, 20104 min readHow One Company Organizes its Corporate Blog – And Gets Every Employee InvolvedIn my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
Fahad HAug 19, 20104 min readHow One Company Organizes its Corporate Blog – And Gets Every Employee InvolvedIn my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have...
Fahad HAug 16, 20104 min readHow to Put Together an Editorial Calendar for Content MarketingAs a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into...
Fahad HAug 16, 20104 min readHow to Put Together an Editorial Calendar for Content MarketingAs a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into...
Fahad HAug 12, 20103 min readThe Role of PR in Content MarketingSo, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact?...
Fahad HAug 12, 20103 min readThe Role of PR in Content MarketingSo, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact?...
