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How do you find the space to take on high-risk, high-reward projects, especially when it involves a system the whole company relies on?...
We all use mental shortcuts to help us make decisions. There is simply too much information coming at us from all directions, and too...
David Ogilvy was one of the greatest ad men ever. His contributions to the marketing industry are incalculable. It’s hard to imagine a...
Software only becomes valuable when you ship it to customers. Before then it’s just a costly accumulation of hard work and assumptions....
The difference between writing a joke and writing a story is the same as the difference between creating a product and creating a...
“What hath God wrought?” was a message that reshaped the world as we know it. Transmitted by Samuel Morse in 1844, it was the first...
There’s a great Twitter account that parodies dumb tech blog headlines. “Breaking: The Novelty Of Touchscreen Telephones Is Wearing Off.”...
We recently created a feature in Intercom that none of our customers were asking for – video replies. I explained why at a recent...
What do all technology flops have in common? They failed to do a job for their customers. If you are struggling to identify a job your...
News – both the written word and video – has never been more widely consumed but the traditional business model that has supported its...
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the...
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the...
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up can apply these Jobs...
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...
In a talk titled Reinventing IT, Prof Clay Christenson, author of The Innovators Dilemma, asks a simple question: Why do so many big...