
Litecoin steigt dank Halbierung, Firmen verpassen Innovation
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Crypto Innovation, Nakamoto Court Battle, Ethereum Everlasting & Binance Changes
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Making some wiggle room for engineering innovations
How do you find the space to take on high-risk, high-reward projects, especially when it involves a system the whole company relies on?...

Intuition is about more than trusting your gut
We all use mental shortcuts to help us make decisions. There is simply too much information coming at us from all directions, and too...

Your marketing doesn’t need to reinvent the wheel
David Ogilvy was one of the greatest ad men ever. His contributions to the marketing industry are incalculable. It’s hard to imagine a...

Shipping is your company’s heartbeat
Software only becomes valuable when you ship it to customers. Before then it’s just a costly accumulation of hard work and assumptions....

What’s the story with your product?
The difference between writing a joke and writing a story is the same as the difference between creating a product and creating a...

A future without code
“What hath God wrought?” was a message that reshaped the world as we know it. Transmitted by Samuel Morse in 1844, it was the first...

Stop focusing on the next big thing
There’s a great Twitter account that parodies dumb tech blog headlines. “Breaking: The Novelty Of Touchscreen Telephones Is Wearing Off.”...

Building a feature no one asked for
We recently created a feature in Intercom that none of our customers were asking for – video replies. I explained why at a recent...

How to predict technology flops
What do all technology flops have in common? They failed to do a job for their customers. If you are struggling to identify a job your...

In praise of beautiful advertising
News – both the written word and video – has never been more widely consumed but the traditional business model that has supported its...

Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the...

Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the...

Interview: Bob Moesta (Part 2 of 2)
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up can apply these Jobs...

Focus on the job, not the customer
Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...

To Sustain or Disrupt?
In a talk titled Reinventing IT, Prof Clay Christenson, author of The Innovators Dilemma, asks a simple question: Why do so many big...



















