top of page

Shipping is your company’s heartbeat

Software only becomes valuable when you ship it to customers. Before then it’s just a costly accumulation of hard work and assumptions....

What’s the story with your product?

The difference between writing a joke and writing a story is the same as the difference between creating a product and creating a...

A future without code

“What hath God wrought?” was a message that reshaped the world as we know it. Transmitted by Samuel Morse in 1844, it was the first...

Stop focusing on the next big thing

There’s a great Twitter account that parodies dumb tech blog headlines. “Breaking: The Novelty Of Touchscreen Telephones Is Wearing Off.”...

Building a feature no one asked for

We recently created a feature in Intercom that none of our customers were asking for – video replies. I explained why at a recent...

How to predict technology flops

What do all technology flops have in common? They failed to do a job for their customers. If you are struggling to identify a job your...

In praise of beautiful advertising

News – both the written word and video – has never been more widely consumed but the traditional business model that has supported its...

Interview: Bob Moesta (Part 2 of 2)

The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up can apply these Jobs...

Focus on the job, not the customer

Personas are a tool for sharing a common vision of a target user with everyone on a project. When everyone knows the sort of end users...

To Sustain or Disrupt?

In a talk titled Reinventing IT, Prof Clay Christenson, author of The Innovators Dilemma, asks a simple question: Why do so many big...

bottom of page