Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...
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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...
165 million people shopped online and in stores over Black Friday weekend
Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...
165 million people shopped online and in stores over Black Friday weekend
Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...
Cyber Monday shopping shatters sales records, beats expectations
Consumers spent $7.9 billion Monday, making it the biggest online shopping day in U.S. history, according to Adobe Analytics figures...
Cyber Monday shopping shatters sales records, beats expectations
Consumers spent $7.9 billion Monday, making it the biggest online shopping day in U.S. history, according to Adobe Analytics figures...
Consumers spent a record $6.22 billion online on Black Friday
Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of...
Consumers spent a record $6.22 billion online on Black Friday
Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of...
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Survey: Majority of consumers will spend 75% of holiday budgets online this year
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...
Survey: Majority of consumers will spend 75% of holiday budgets online this year
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
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