It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business...

Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business...

These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by...

These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by...

Let’s imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to...

Let’s imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to...

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers...

Social media and mobile applications are two of the fastest-growing digital entertainment and communication media today. Many consumers...

You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already...

You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already...

Many working professionals realize the difference between what they want to share via social media and what they should share, but there...

Many working professionals realize the difference between what they want to share via social media and what they should share, but there...

I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the...

I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the...

This group has influence, money, and decision-making power. Indeed, its members are not just consumers; they are self-ordained experts...