How BCSocial increased engagement with Intercom
Finding the right tone for your customer communications can be tough. A/B testing messages in Intercom lets you quickly see what messages...
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Desktop Still Trounces Mobile For Content Sharing And Engagement
It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...
Desktop Still Trounces Mobile For Content Sharing And Engagement
It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...
The Case For Content Automation
Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
The Case For Content Automation
Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible...
10 Ways To Squeeze More From Your Interactive Marketing Budget
As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an...
10 Ways To Squeeze More From Your Interactive Marketing Budget
As marketers, we’re always striving to get the most from our budget without compromising the brand or the customer’s experience — not an...
Grabbing Attention Vs. Getting People To Care About Your Content
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...
Grabbing Attention Vs. Getting People To Care About Your Content
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content...
The Less You Read, The More You Share?
As users continue to share more and more content, a lingering question remains — how much of it is fully read and vetted? According to...
The Less You Read, The More You Share?
As users continue to share more and more content, a lingering question remains — how much of it is fully read and vetted? According to...
Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...
Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks...
How To Use Visitor Engagement Insights To Improve Conversions
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
How To Use Visitor Engagement Insights To Improve Conversions
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
4 Things About Social Media I Learned The Hard Way
Over the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a...
4 Things About Social Media I Learned The Hard Way
Over the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a...
User Engagement in the First 30 Days
What happens in the first 30 days defines whether a new sign-up turns into a loyal customer, or is never seen again. Talking to customers...
Report: Brands Continue To Overlook & Neglect Google+ Pages
While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from...
Report: Brands Continue To Overlook & Neglect Google+ Pages
While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from...
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